Our Story 1 - the beginning, about our first IPhone app "fresh"

We are Apple fans. Both of us have MacBook Pro, IPhone and IPod. Every time we went to Apple stores, we feel excited ...

So at the last Christmas ski trip, we decided to get our hands dirty by developing some applications on the cool device - IPhone with the handy language - XCode.

We were two CAL/Stanford geeks, we aimed really high for the first application(-:. We don't want to see the paper ads junked people's mailbox then is threw away right after pulled out of the mailbox ... We thought it will be nice to provide a tool for people to look up the fresh grocery promotion on their IPhone, and people would eat fresh food more if they can buy them at lower price. Bases on all those great ideas, we developed "fresh"

Please click here to go to IPhone store to check out, it's free ...

However, besides all the engineering efforts, we found it was very challenging to do sales and marketing. Both content providers and user base need to be built up .. We made great efforts to aggregate promotions from around 10 grocery store chains by ourselves, and we did weekly updates(Yes, we did lots of data entry work, download, clipping image, typing, very exhausted ...).

We use the app to check what's on sale in grocery stores ourselves now, also it's a great tool to find nearby grocery stores in Bay Area ...

Currently, only one big chain stores are covered in national wide due to our limited resource. And we hope more content providers will use our tool so the contents can be scaled up.

(: Please consider to advertise with us if you need reach out customers from IPhone(you can advertise for free now).

The first application took us three months to develop. We spent all our nights and weekends on it. It has a server and web portal for content providers (http://www.adgreenllc.com) besides the IPhone application click here for customers using IPhone ...

After the first app, we developed bunch of other applications like parkingPal, parkingPal touch, shoppingPal and tip AA++ calculator, I will tell some stories about those apps next time ...

Thanks for reading ...